Prefer to just listen? Catch our audio below!
Hello everyone! I’m so happy you’re back with us for Episode #4 of Feminine Wealth TV where I have the pleasure of interviewing Natascha Moy – an entrepreneur with a wealth of knowledge and founder of Girlpower Goddess.
We really get into the dynamic between women and money – do we have a tendency to be embarrassed by the idea of aiming for great wealth? Do we hold ourselves back from meeting our fullest potential? Imagine what benefits could fall back to society and communities if more women were in a position of wealth…
Prefer to read? See full transcription below!
Barbara Turley: Hi there, I’m Barbara Turley, and you’re watching Feminine Wealth TV. The show that uncovers the diamond tips on creating truly conscious wealth from game changers, world shakers, and wealth creators. I’m joined on the show today by Natascha Moy who’s the founder and director of Girlpower Goddess, and Natascha can only be described as a total world shaker. Welcome to the show, Natascha.
Natascha Moy: Thank you. World shaker, that’s a very big title. It’s a huge title.
Barbara Turley: You totally are.
Natascha Moy: I think so. Sometimes I feel a little bit small.
Barbara Turley: Well, I think we all feel like that. We all feel like that, but Natascha has two radio shows, wildly popular radio shows. One called Food in Focus and the other, the Edun Show, which is all about women, which I absolutely love.
Natascha Moy: I like them both, they’re both fun. I like the food and wine show because I get to drink the wine and eat the food actually in the studio.
Barbara Turley: In the studio?
Natascha Moy: Yes.
Barbara Turley: I’ve actually been on that the show, and it is hilariously good fun.
Natascha Moy: It is good fun isn’t it?
Barbara Turley: Yeah, it is good fun, yeah.
Natascha Moy: We have all of these [inaudible 00:01:04] so [Edun’s 00:01:05] amazing because during the Edun Show, we get to introduce some remarkable women, some truly incredible women.
Barbara Turley: What? Like me?
Natascha Moy: Yes. I believe you were actually presented with me for quite some time and-
Barbara Turley: I was, yes.
Natascha Moy: You did your own interviews.
Barbara Turley: I did interview some remarkable women on the show.
Natascha Moy: You did, there are at least 4 or 5 fantastic interviews that you’ve conducted on the Edun show.
Barbara Turley: Yeah, they were good, actually. It was a lot of the inspiration behind this show but I really enjoyed doing that, so it really led me on this journey to do this show so [crosstalk 00:01:35]-
Natascha Moy: Good, I’m glad that we’ve spun you into something. That’s what the whole idea about Girlpower is, it’s about giving people opportunities and allowing them to own their future and do things that they might not normally have a chance to do and see if they love it or not.
Barbara Turley: Absolutely and you know, look, I always start the show … I like to tell everyone why I chose my guest and sort of how I first met my guests.
Natascha Moy: Don’t tell them I paid you.
Barbara Turley: You had to pay me to say those things. A couple years ago a friend of mine was asking, Alicia [inaudible 00:02:05], she kept hounding me, “You have to come to this event, it’s called Girlpower.” I was like, “I’m too busy, I’m not interested.” Eventually anyway, I decided, “Okay, I’m going to go.” Honestly, it was the best decision I made because it was seriously, and Natascha knows this, it was such a pivotal moment for me in my own entrepreneurial journey, because it just, again, opened up this whole world to me that I wasn’t really aware of. I got introduced to you and we started brainstorming ideas and working on some really cool projects together. I was a little bit involved in Girlpower for a while and the genesis of that, so it’s been an awesome journey so far.
Natascha Moy: I think what’s quite interesting about your journey is that when we originally met … When you came to Girlpower, which is what happens when a lot of people come to Girlpower is that they are in a transitional phase. They know that they’re good at what they do, they like what they do, but they also know that they want more out of their lives. They want to often do things on their own. Sometimes it quite hard putting what you have as a skill into an idea, a business idea, so being able to actually take that forward. What happens when you and I met was that just by communicating we crystallized what you were truly brilliant and passionate about. What we realized was that you had this phenomenal skill that most women never dream about having.
Barbara Turley: I sort of assumed … I mean I had this, and a lot of women would suffer from this, would be assuming that “Doesn’t everyone know what I know?” That my [IP 00:03:32] is kind of, “You can find that out anywhere.”
Natascha Moy: We take our knowledge for granted.
Barbara Turley: Yeah, we do.
Natascha Moy: We take our own skills for granted, which is why so often in a job environment people are too frightened to get another job because they become so desensitized to their own knowledge and to their own power.
Barbara Turley: And their own value.
Natascha Moy: Exactly, so what we do is at Girlpower is try and build your belief system, build up how you feel about yourself as a woman and what you believe and what you’re passionate about. It’s also, I don’t believe that you can just make a business out of passion. I’m not under this … I don’t necessarily believe that.
Barbara Turley: I don’t like to ascribe to that either.
Natascha Moy: I believe that you need some skills around your passion and often what you find is that you’re often passionate about something that you are quite skilled at without even realizing you have skills in that area.
Barbara Turley: Without knowing.
Natascha Moy: I’m not one of those believers who say, “You can be anything you want to be at any stage in your life.” I think that you can be anything you want to be within some reason. You might not be able to be a rock star but you could be the rock star’s manager.
Barbara Turley: You just could be a rock star in your own life.
Natascha Moy: There is that as well.
Barbara Turley: Your own rock star.
Natascha Moy: Exactly.
Barbara Turley: Just don’t have to be singing.
Natascha Moy: Sure, exactly.
Barbara Turley: Yeah, exactly. Look, I’m fascinated and you’ve know we’ve had this discussion and [inaudible 00:04:49] before, the name, so Girlpower. It’s Girlpower Goddess is really the name, but it originally started out as just Girlpower. I have to admit, I was very challenged by the name. I remember thinking it was so girly and what did it mean about me? Then when you tell the story of why you chose the name, it just completely changed it for me so I’d love you to just give us an insight into where that came from.
Natascha Moy: Girlpower started as Girlpower and I launched the business one night at 11:00 at night. A friend of mine wanted to do a networking thing with me. She was pushing me to organize, I was a little bit reluctant and I thought, “Ah, you know what? Let me just do it. If it fails it fails. If it doesn’t …” I didn’t go into it with as much as strategy and thought as you might sometimes go into businesses so I sat down and I thought, “I want it to be like super power. I’d like it to be like a Wonder Woman or a something-
Barbara Turley: Oh, Wonder Woman, and I actually love that in your [crosstalk 00:05:42]-
Natascha Moy: Yeah, exactly. I was thinking bout that and then I thought, “Girlpower,” and then I thought, “Catwoman,” because to me Catwoman is-
Barbara Turley: Oh, she’s … Yeah.
Natascha Moy: She’s super sexy.
Barbara Turley: She’s sexy as well, yeah.
Natascha Moy: Oh my gosh, she’s got the heels and then a whip and the whole thing, but she’s so independent and she saves people and she can fight and she’s … I thought about her and I thought, “That’s what I want for my logo.” I wanted Catwoman for my logo and I thought, “What does Catwoman represent to me?” She represents girl power. She’s very feminine, she’s feline, but she’s youthful and yet she’s powerful. I thought-
Barbara Turley: It’s that mix of feminine but powerful.
Natascha Moy: It is, and-
Barbara Turley: That’s that essence of that [image 00:06:24].
Natascha Moy: Exactly. Girlpower for me I about taking the girl inside all of us, which is feminine and vulnerable and youthful and excited by life, and teaming it with a powerful woman and you’ll end up with Girlpower. Then what I did discover was that a lot of people did feel that it might have been a bit too feministic and they were right the way it was being perceived.
Barbara Turley: It’s a bit Spice Girls-your, you know the whole girl power thing back in the ’90s.
Natascha Moy: It is a bit [crosstalk 00:06:53]-
Barbara Turley: I think I grew up with the Spice Girls.
Natascha Moy: [Crosstalk 00:06:56].
Barbara Turley: For me, I was a bit like, “Oh,” you know?
Natascha Moy: I shoved in the Goddess because it really about developing women who are goddesses. I thought back to the old style goddess, the goddess who was the movie siren, who wore the exquisite clothes and the high heel shoes and she had a lot of power and she had a lot of class and she had a lot of … There’s something. I thought, “Well, there we’ve got youthful, feminine energy. We’ve got empowerment and powerful can-do attitude. Then we have this beautiful, womanly goddessness,” so I really … It’s a mouthful but that’s how I got to the name.
Barbara Turley: That’s how you got to the name?
Natascha Moy: Yeah.
Barbara Turley: Tell me, you’ve been a serial entrepreneur. You’ve done many different businesses.
Natascha Moy: That makes me feel like almost serious [crosstalk 00:07:39]-
Barbara Turley: Serial.
Natascha Moy: [Crosstalk 00:07:40] way, serial entrepreneur.
Barbara Turley: It’s like you’ve had lots of different ventures and been in and out of lots of different things. Do you think was there a part of you maybe that Girlpower’s, I suppose, answering a need that you maybe felt through your entrepreneurial journey?
Natascha Moy: I have had lots of businesses. I never thought I wanted my own business. I started out with a journalism degree, I just wanted to work in magazines. It was all I ever wanted to do. I got my first job in magazines and publishing and I stayed in publishing for years and years and years. I was forced into starting my own business when I had my first child. Unfortunately, I wasn’t in marriage setup that delivered enough security and so I had to come up with an idea but I wanted to be at home with my child. I took my skills and I launched my first business. I’d had a previous business with my partner in the UK and I started with publishing, obviously, because that was what I knew.
Barbara Turley: That was your background, yeah.
Natascha Moy: I started creating ads for people and then I moved into huge retail projects where I was putting up massive posters and doing photography for businesses branding and look and feel. I’ve spent a lot of time with look and feel and communication projects. I launched a food newspaper which is how I got to do the radio show. I got invited to do the radio show. Then I was just sort of continuing down the vein but nothing … Nothing, felt good.
Barbara Turley: Really?
Natascha Moy: Nothing felt good.
Barbara Turley: Was it all out of push it and force because like you said you had to do this at the time. It was like a necessity that you just went, “Well, I have to do something, so I’m going to launch a business?”
Natascha Moy: Yeah.
Barbara Turley: I have this baby, I have this situation.
Natascha Moy: It was also based on my skills. I looked at my skills and I thought, “Well, I have a publishing skill. Then it’s a no-brainer, I have to do something in publishing.” Then when I did the radio show, I thought, “Well, I’m in food and, therefore, I should be doing a food business because the food is where my school base is and where my network is,” but-
Barbara Turley: For the shoulds, again.
Natascha Moy: Yeah, exactly.
Barbara Turley: As women we do that all the time. We always think we should be doing things that maybe we don’t necessarily want to do.
Natascha Moy: No, I really didn’t and I actually took a meeting with Annette [Lakovich 00:09:53] who was one of part of my Dream Team and she does sales and a bit of mentoring. I invited her desperately one day, I said, “Please come and help me. I think the reason I’m failing in the way that these businesses are operating and not growing the way I want them to,” because I don’t want small businesses. I only want massive businesses. I was subsisting on making money but nothing exciting. I thought, “There’s something wrong, I can’t sell.” When we sat down, she said, “What do you really want to do?” I thought, “I don’t really like food that much. I love eating it, I love … What I like doing is talking to the people who produce it.” I love the radio show.
Barbara Turley: You do love that actually, right?
Natascha Moy: Yes.
Barbara Turley: That’s where you’re fully in your energy and that’s why people love it. That’s why it has such a big following because people can feel that passion from you.
Natascha Moy: Exactly, and I think all of a sudden the light bulb went on and I thought, “I love women.” I love women … Not in that way, I hope I’m not offending anybody who does.
Barbara Turley: That’s for a different show.
Natascha Moy: Exactly. A different show, but I love women. I love women and their power. I love their energy. I love the fact that-
Barbara Turley: You love the whole feminine … The feminine energy and the-
Natascha Moy: I do.
Barbara Turley: [Crosstalk 00:11:03] that you do, yeah.
Natascha Moy: I believe that we are the new economy. I believe that women are coming into their own and that we are now the new economy. I call it the female economy.
Barbara Turley: Yeah, I believe that’s definitely the case. I think there’s a lot of people writing on that as well now and it’s becoming, even this year, in the last month I’ve noticed a lot more talk about it, so that the discussions on the female economy and that term, I guess, started a few years ago, but now, it’s just gathering pace.
Natascha Moy: It is, and you know, it’s different. It’s interesting, I remember being aware of the pink [pound 00:11:36].
Barbara Turley: Oh, yes.
Natascha Moy: When suddenly everybody sat up and realized that the gay community had a massive amount of buying power-
Barbara Turley: [Crosstalk 00:11:44] and no kids.
Natascha Moy: Exactly, and a huge amount of influence on the jobs that they had and were very good at what they did. Suddenly there was this power of the pink pound, which is what people were talking about. A lot of marketing starting being angled in that direction and a lot of consciousness was around it. Now all of a sudden, there’s a lot more consciousness around women and this term [inaudible 00:12:06]-
Barbara Turley: Mompreneur.
Natascha Moy: I can not say it, it was the most … I hate the term. I don’t think it’s a great term, but-
Barbara Turley: It is a certain segment of the entrepreneur. It’s the home-based business moms that are with the kids at home and just launching things at home so a lot of those out there.
Natascha Moy: The women are actually starting businesses at twice the rate of men. In Australia alone there are double the number of women in businesses as there are men and we lead the way in them micro-business which is between 1 and 5 people.
Barbara Turley: 5 people, yeah.
Natascha Moy: Ideally, you are in this massive economy and someone like your business, for instance, where you are leading the way with money, it’s something that women have never been comfortable with.
Barbara Turley: No, and they’re still not because I know that even with this whole entrepreneur, or mompreneur drive, or I like to call it the femtrepreneur, because then you know is a more female entrepreneurs. There’s a massive group of women launching businesses, but of course the greatest problem out there is a lot of them are not making any money.
Natascha Moy: No, they’re not.
Barbara Turley: There’s lots of them. Something like 75% of all these new businesses are not actually making any money.
Natascha Moy: What we find quite interesting, and statistically what I’ve discovered is that we haven’t been brought up, women, with an entrepreneur spirit because it has been the demand of men for a very long time.
Barbara Turley: Actually, on that, you think about a very long time, what do we mean by that? It’s only in our generation and maybe our mothers’ generations-
Natascha Moy: Not even really because-
Barbara Turley: Not even really, no.
Natascha Moy: My mother and her friends did not work and if they did-
Barbara Turley: No, mine didn’t either.
Natascha Moy: They weren’t leaders within their field. They were working for somebody else as a secretary in a low-level job.
Barbara Turley: Yeah, and even in the political space as we got business, politics, and wealth, obviously, and money. Those spaces since the dawn of time have been the demand of men and women really, we still have our training wheels on.
Natascha Moy: Totally, and-
Barbara Turley: In lots of ways.
Natascha Moy: I think a lot of it is men are born of the idea that they are expected to look after the wife and children. They are expected to be bread winners and, therefore, psychologically they go out there with the understanding that they need to make a lot of money.
Barbara Turley: Yeah, they’re brought up with that, “Be a man, get out there and make something.”
Natascha Moy: A lot of it, you know, there’s nothing embarrassing about the fact that a lot of money is okay. It’s-
Barbara Turley: In fact it makes you more desirable to the opposite sex.
Natascha Moy: Absolutely, it makes you far more desirable, but it also gives you choices and it allows you to bring your children up and educate them properly. Ideally, if we look at the collective consciousness of the community. While we’re all doing it for our micro-selves and micro-homes, ideally what we are doing it for is for the entire Australian economy. We’re driving an economy that gives back to us in our pension funds, our [inaudible 00:14:55]. Essentially, if we are driving successful home businesses that are making money, we’re booming our economy, we’re making it stronger, we’re having-
Barbara Turley: It makes it better for everyone.
Natascha Moy: Exactly.
Barbara Turley: Including our children.
Natascha Moy: Exactly.
Barbara Turley: Actually, what I find interesting … I actually had Debbie [Spellman 00:15:13] on the show a few weeks ago.
Natascha Moy: Mm? [Crosstalk 00:15:15]-
Barbara Turley: We were talking about the connection between self-worth and net worth and why women … The thing I hear all the time is, “Oh, but I’m not interested in money, it’s a passion business.” Women are all like serving, serving, giving, giving, giving, but this is why women are becoming overwhelmed, completely challenged in business and then wondering why. I was told, “If I do what I love the money will come.”
Natascha Moy: No, then get out of business.
Barbara Turley: That isn’t really … Yeah, it’s not a [crosstalk 00:15:41]-
Natascha Moy: Get out of business.
Barbara Turley: That’s not being in business.
Natascha Moy: No, my idea is that this whole idea of, “I’m doing what I do because I want to feel good about myself.” I love the self-worth aspect and I think self-worth is very important in order to run the successful business. I don’t think the successful business gives you self-worth, so just like-
Barbara Turley: No, just like lots of money doesn’t give you self-worth.
Natascha Moy: No.
Barbara Turley: You actually need to cultivate … Actually, that was the discussion we were having. In order to … If you cultivate that first, you will actually run a more successful business and you won’t have a problem asking for the money and being paid for what it is that you’re doing.
Natascha Moy: Exactly, you need to value yourself and I think this is really important and there is an idea that … Often you say to somebody, “What do you want? What are you looking for?” They say, “I just want to be happy.”
Barbara Turley: I know [crosstalk 00:16:29]-
Natascha Moy: “I just want to be happy.” Now, happiness to me is a state of mind. It is not something that is achievable as end goal. If you make it a goal, you can never achieve it because it’s not achievable as a goal. It is not a state that is permanent. It doesn’t sit at the end of an experience where you’re now officially happy.
Barbara Turley: Happy. Then by the time you get to the goal, if it is a goal and you achieve happiness, then you’re going to arrive there in the human condition of that, unfortunately, requires this creation of the goal.
Natascha Moy: Absolutely.
Barbara Turley: You can make yourself unhappy again just so you know your new goal of happiness, the same happens with money. Chasing, chasing, chasing.
Natascha Moy: Exactly.
Barbara Turley: It needs to have a higher sort of-
Natascha Moy: It’s a journey, isn’t it?
Barbara Turley: [Crosstalk 00:17:06].
Natascha Moy: Journey … I think the thing about money that I’ve learned from you, of course I’ve learned a lot of things about money from you over the years, is that money is fluid item. It moves and changes continuously. It’s not something that is fixed. It’s not something that is … It doesn’t own you, you own it.
Barbara Turley: Yes.
Natascha Moy: I love, love, love some of the talks that you give about owning money and using money and making money work for you, and that money has no personality, it has no feelings.
Barbara Turley: It has nothing. It has no feelings, it has no values. I always say, actually, money … It takes on the values that we give it. If money is an ugly thing it’s because we made it so.
Natascha Moy: Exactly.
Barbara Turley: Actually, on that I went to see The Wolfe of Wall Street.
Natascha Moy: I loved that movie. I loved it. I laughed and-
Barbara Turley: Oh, my god!
Natascha Moy: Laughed and laughed until I thought I was going to cry.
Barbara Turley: I was in the industry-
Natascha Moy: I thought of you while watching it.
Barbara Turley: In the trading floors and everything. I thought to myself, “Oh, my god. This is why money is so vulgar.” It was the most vulgar movie I’ve ever seen but-
Natascha Moy: It was, but it was the funniest.
Barbara Turley: It was terribly funny.
Natascha Moy: It was hysterical.
Barbara Turley: I thought about writing about it after the movie. I though, “Oh …,” because people either love or hate it but I looked at it and thought, “Wow, that was …. No wonder money has such a bad name.”
Natascha Moy: I think money in the ’80s, which is where that movie was done, and when we had a lot of opulence and a lot of vulgarity around money. You had the advertising industry that was booming and they would do liquid lunches and behaving very inappropriately and they were just spending it like [crosstalk 00:18:40].
Barbara Turley: It’s just the same as the financial industry, actually, but nobody berates the others.
Natascha Moy: No.
Barbara Turley: There was that going on in that industry as well. Maybe not to that level but it was similar behavior.
Natascha Moy: I think the advertisers were more out there with it so they were more show-Barbara Turley: with the whole thing. I think it did get a bit of a bad name at that point. Not necessarily a bad name, but I think it was associated with, “People who have money behave inappropriately.”
Barbara Turley: Yeah, and it was very masculine.
Natascha Moy: It was very masculine. I have a wonderful friend who is extraordinarily successful and she will be talking at our events. She has just bought herself a sports car, and I mean an extraordinary sports car.
Barbara Turley: Top of the range.
Natascha Moy: We’re not talking Porsche, we’re talking-
Barbara Turley: Right up there.
Natascha Moy: The uber sports car. She’s fantastically successful and she has a very similar attitude to money to me. She spends her money and she buys herself-
Barbara Turley: Beautiful things.
Natascha Moy: Amazing things that … I think this is a misconception. Somebody said to me the other day that, “The only people that buy sports cars are people who are have small personalities,” or there’s all-
Barbara Turley: Was that a woman who said that?
Natascha Moy: No, it was actually a man.
Barbara Turley: It was a man, okay.
Natascha Moy: My response to that is that people who buy sports cars buy them because they’re beautiful and-
Barbara Turley: Yeah, and they’re into cars.
Natascha Moy: They are, but-
Barbara Turley: [Crosstalk 00:20:02].
Natascha Moy: They’re beautiful and if you have money you can afford to buy lots of beautiful things. You can buy beautiful art and beautiful homes, and even more importantly, you can reinvest into a beautiful world.
Barbara Turley: That’s … Yeah, absolutely, yeah.
Natascha Moy: That’s what I think people don’t understand is that, “Yes, you might be driving a Porsche or Ferrari as a car, but at the same time there’s a big chance that person is also doing something extraordinary philanthropically.
Barbara Turley: It doesn’t make you a bad person.
Natascha Moy: It doesn’t.
Barbara Turley: In fact it can bring out the best or the worst in people, having lots of money.
Natascha Moy: I’ve seen rubbish people being with no money.
Barbara Turley: Yeah, it’s about the person, it’s not about the money. This is the whole thing, it’s not money that changes it. Actually, just on that. What I find fascinating though … This is more about women, and it is a gross generalization. Women seem to have a problem with saying, “I want to make 100 million dollars and I want to drive a Maserati.” I tell that story because I actually heard Natasha say that one day.
Natascha Moy: I’ve said it many times.
Barbara Turley: I’ve heard her say that many times and what I love about it, it’s interesting watching people around her when she says things like that because it will actually polarize a room and the women will either be-
Natascha Moy: Yeah.
Barbara Turley: This is women, mainly. They will either be totally uncomfortable with this or they’re sort of, “Mm?” Almost wondering, “Could I ever wish for that?” What I find really fascinating is that women don’t have a problem marrying it or divorcing it.
Natascha Moy: No, and-
Barbara Turley: What do you think it-
Natascha Moy: Taking it from other people.
Barbara Turley: Yeah, so what is it about women wanting to build epic companies that are worth of hundreds of millions of dollars and wanting to be able to buy for themselves amazingly beautiful things, be it art or jewelry or cars, whatever you are … What is that? Is this embarrassment or an uncomfortableness with wanting that?
Natascha Moy: Unfortunately, I think women are their own worst enemies because I can promise you now that if you did that a man would turn around say, “Good on you,” but your female friends-
Barbara Turley: They’ll be challenged.
Natascha Moy: They’ll be challenged, and I’ll tell you why, because women unfortunately are not always that nice to each other.
Barbara Turley: Yeah, I know. Why are we like that? We’re just-
Natascha Moy: Ultimately, I find that one of the things about Girlpower Dream Team is that everybody’s extraordinarily nice to one another. I think it’s because all of you women have great self-worth, you are not jealous of anybody else around you because you’re being very successful yourselves. You’re following your passion, you’re not interested in left and right. You’re just going forward with what you have and who you are. You also recognize that if you are doing it on your own then you’re not going to be doing it at all. You have to have the power of the collective.
Women who are maybe in a position where they haven’t launched yet, where they’re in a situation where they’re unhappy with what they’ve got. They tend to be less generous with their compliments. They are more interested in controlling their environment, controlling their friends through negativity and making other people feel uncomfortable so they keep everyone on the same level as them. We-
Barbara Turley: Then they never move forward.
Natascha Moy: No.
Barbara Turley: I find … I’m a member of the Girlpower Dream Team and just love the girls on my team.
Natascha Moy: They’re great, aren’t they?
Barbara Turley: We drive each other because we’re all … Actually, we all collaborated on a book called Success Goddess and actually shared our thoughts on this.
Natascha Moy: That is such a fantastic book. It’s actually Unleash Your Success Goddess, and … Which is a title I put in after we had called it Success Goddess.
Barbara Turley: Yes, it’s actually called Unleash Your Success Goddess.
Natascha Moy: It is, and it’s a collaborative work by all the ladies and they talk about their fears and their successes, their challenges as well. We deal with the myths and the mysteries of our industry.
Barbara Turley: [Crosstalk 00:23:37], yeah.
Natascha Moy: Very interesting and, actually, every time I read that book I come away with something amazing. Your section’s actually very good. I think you wrote a brilliant section.
Barbara Turley: I tried to … I wrote it from the heart and I wanted to really … A lot of I think the mysteries and things that I spoke about in the book actually, weren’t things that I was standing on a podium standing saying, “You don’t do this.” They were things that I have done myself and I have found that they were myths or mysteries by actually uncovering and failing myself with money. I think a lot of people look at what I do and they think, “Well, of course she has it all sorted out because she’s been in the financial industry for 15 years,” but I have failed financially as well as been very successful. I know how to sort of … I know where people are at and how people are feeling various times in their careers and their financial life.
Natascha Moy: The interesting thing is that no one lives a perfect life. No one has it all together. No one is out there experiencing a dream lifetime experience. Nobody with money. People with money have lots of problems because they need to keep it and invest it and make sure that it works for them. People with no money want it so that they can make and have choices. There is people out there with tons of money who are sick.
Barbara Turley: Yeah, and they … Yeah, money can’t-
Natascha Moy: It can’t fix them. There are people out there who have problems with their family and their children who would give every cent away that they had for their children and their families to be in a better space and a better place. Money is only as good as the way you choose to use it and the way you choose to use it to help the people around you.
Barbara Turley: And to drive your vision forward, because-
Natascha Moy: Absolutely.
Barbara Turley: Something I’m very passionate about is, and we’ll get onto business models in a second because I’m fascinated by this topic but money is the tool with which you actually drive your vision forward. Then when you drive that vision forward and you realize what it is that you … What stamp you want to leave on the world, and you make money by doing that, and then that money can then be used to enable amazing things for society, for yourself, for your family … Whatever. You need to actually use money to drive your vision first.
Natascha Moy: What I always say is that if we could empower all the women in business to make money, can you imagine the community investment that would come out of that? We would line up the successful women who are driving their businesses, who are keeping their families together. Lots of single women, who seriously are so struggling at the moment, who are empowered and then all of the social investment that would come out of that which would be quite [crosstalk 00:26:10]-
Barbara Turley: The most [crosstalk 00:26:11] affect from an economics point of view, the most [inaudible 00:26:13] affect on the global economy would be huge.
Natascha Moy: Listen, there’s [crosstalk 00:26:15]-
Barbara Turley: And on society because I know that women … Again, this is too much of a generalization to make, but I think as women we do have that sense of we want to … We give. We give all the time to our communities and I think that if we had more money, if we were controlling more of the money, then money would actually channel in different directions.
Natascha Moy: Absolutely, and to be absolutely honest, not having money is shit.
Barbara Turley: It sucks. I’m sorry.
Natascha Moy: It’s a horrible, horrible thing to worry about money every day of your life.
Barbara Turley: To be in financial strife, I think, would be more of the … To be under financial pressure and, actually, I was talking to [Fiona Cosgrove 00:26:53] last week about this and the affect on your actual wellness of being in financial pain is extraordinary. It is a real big factor.
Natascha Moy: Totally. It affects everything in your life and you’ve seen families disintegrate around it and you’ve seen a whole lot of different things happen. The society starts to disintegrate if there isn’t enough money to keep the economy booming. Ultimately, if you’re in business you need to be in business to make money.
Barbara Turley: To make money as well as to have a heart-
Natascha Moy: As well as loving your idea.
Barbara Turley: Loving what you do and giving … Driving a vision that you have. Another topic, so again, getting back to this thing of women saying, “It’s a passion business. I’m in the business for … I love doing the yoga or nutrition,” or whatever it is that they’re doing. The business model really matters so I’m very passionate about the fact that you can have your passion and you can have all your giving and everything that you want to do but the business model that you choose really, really matters and to drive your business forward in order to make it successful. I know that recently … We’ve been talking about this [crosstalk 00:27:55]-
Natascha Moy: We have.
Barbara Turley: I think you getting your business model right in the last 6 to 12 months has really fueled … You’ve actually done more work than I think you ever did on this business with that clarity.
Natascha Moy: I think what you do, and I think what happens is a lot of businesses are born organically so I started Girlpower and the first event that I had was sold out. From there on I was like, “This is a sellout even. We need to keep going,” and we’ve grown and changed it from [inaudible 00:28:22] working seminars, we’re now launching a massive conference this year. There’s been a huge … It’s evolved massively along the way. I always had a very clear vision about where I wanted the business to go from a look and feel point of view.
What I never was able to do because I’m not particularly good at spreadsheets, I’m not particularly good on the financial side, I definitely lack in that area, was sitting down and building plans. What happened is that this year, we are doing a capital raising and we want to raise just a half a million dollars so that we can actually grow Girlpower into international [inaudible 00:28:59]. I had to sit down and create a 5-year forecast.
Barbara Turley: Who’s going to look at … If you’re looking for really at least capital raisings, and we were having this discussion at the time. This vision is one thing, but you actually have to have the tools backing that up.
Natascha Moy: Got to back it up.
Barbara Turley: They want to see what your financial projections are.
Natascha Moy: You can’t sell unless you understand that there’s future, so we’re looking at the business and we’re going, “Okay …,” so interesting that I’m working with a man who is a CFO and has worked with top, top companies. He’s very, very good at building the financial model and we sat down and we had an in-depth conversation. The first meeting I had with him I thought was going to be an hour or two. We started at 9:50, we finished at 4:50 that day. I thought I was going to pass out. I had [crosstalk 00:29:47]-
Barbara Turley: [Crosstalk 00:29:48] this wouldn’t your cup of tea at all.
Natascha Moy: It’s not even that it wasn’t my cup of tea, I’m not sure it would be anybody’s cup of tea because it wasn’t so much around the numbers, but around how does the business upgrade? Where is the business going? How many people are in it? How do you conferences work? How do your events work?
Barbara Turley: It makes you think, even though you were a success up to that point, all of a sudden you have somebody else asking, “Exactly how many people are we talking about? What is your projection for the next-
Natascha Moy: Exactly.
Barbara Turley: For the number of people,” so it gets you thinking about stuff that you may have gone, “Oh, I’m successful, it’s going great. I’m not going to think about that.” Whereas, actually to move things forward you really need to sit down and do the hard work.
Natascha Moy: [Crosstalk 00:30:27], a lot of it’s based on percentages, so it’s like, you build your database here and-
Barbara Turley: If you [crosstalk 00:30:33] with this-
Natascha Moy: If you lined up with this number of people you can purchase this over here, so how much is your cost per acquisition? How much are you going to let us spending to get one person onto your database that is a potential purchaser? How many of those database people will purchase that product, at which price?
Barbara Turley: Yes, and how much does it cost to get that lead?
Natascha Moy: Exactly.
Barbara Turley: If all the number work then you can all day, all day spend on buying that lead but you need to know what that conversation rate is.
Natascha Moy: Totally, so you need to look at when, where you add on extra stuff? Where do you need stuff? What stuff do you need? How are they going to work?
Barbara Turley: How are you going to pay for it?
Natascha Moy: How are-
Barbara Turley: How do you do it, right?
Natascha Moy: Exactly, how are you going to deal with it? You’re suddenly thinking very differently. It’s not just you, your dream team, your content manager-
Barbara Turley: And your passion.
Natascha Moy: And your passion and a whole lot of women that love what you do. Suddenly it’s a massive, but thing and there is this huge document. It is a huge document that goes to 2018 and shows a 40 million dollar income in 5 years.
Barbara Turley: Did that scare you? Well, I know for you it probably didn’t scare you.
Natascha Moy: I was going to say [crosstalk 00:31:38].
Barbara Turley: You could have fell off the chair.
Natascha Moy: I almost fell off the chair, I’d say so because you know what that means. That means if I exit this business, which is what you would want to do if you were going to grow a big business, I could sell it for over 100 million dollars.
Barbara Turley: That’s the thing. I think there will be … I know there’s going to be women watching this who are going to go, “Oh,” they’re starting to tune out now because they’re thinking, “Oh, so I’m not really into that sort of thing.” The reality is that if you have business venture that is … You almost have … I think if you have a passion that is big enough and you have a business model that really works and you also a deep desire in you to create massive change in the world, you almost have a responsibility to really go for it.
Natascha Moy: Totally.
Barbara Turley: To really get that money into the right hands so that then you can do something that you … That maybe would light your soul up and leave a legacy on the world.
Natascha Moy: Absolutely. I think one of the things though that my style of business is really about educating, entertaining, inspiring women and connecting them. Whether I’m involved with it or not is immaterial. The business itself, the brand that they’re we’re creating is one of connection, of love, of growth.
Barbara Turley: It’s a community, it’s about the community.
Natascha Moy: It is a community, so the idea is that is going to grow and change and move the way a movement moves. I was very clear about the fact that while I love it and I’m passionate about it, it needs to be able to live without me. It has to be able to succeed and grow, have its own energy to grow around me.
Barbara Turley: Because it’s bigger you.
Natascha Moy: It is bigger than me.
Barbara Turley: I think maybe some of us actually … I talk about myself included in this, would … Sometimes it’s hard to separate yourself and your own vision from the vision of the community and what they want.
Natascha Moy: Absolutely.
Barbara Turley: Yeah, and speaking of vision, what I want to touch on now is something you’re quite passionate about is obviously women who are in domestic violence situations and Girlpower is quite connected with whole movement as well. It is something that you’re quite passionate about, and you did the One Billion Rising event last year.
Natascha Moy: We did the One Billion Rising event.
Barbara Turley: Actually I did it with here.
Natascha Moy: Yeah, you helped me, so the One Million-
Barbara Turley: That’s why I’m passionate about it because I know that it’s close to your heart.
Natascha Moy: You have to have a bigger idea than just yourself and your business. You have to know that you are going to be able to make some money and actually change the lives of women out there. Not only the women who come … My business is a passion business and it’s about education making money, but also it could be transforming people’s lives. We take people who are frightened and guilty and really not feeling fantastic.
Barbara Turley: [Crosstalk 00:34:22], and just feeling really … Yeah.
Natascha Moy: We pump them full of energy of passion and future belief and-
Barbara Turley: The tools, because you do a lot of skills-based workshops as well.
Natascha Moy: Huge.
Barbara Turley: Teaching them not just … It’s not just about inspiring and motivating people. It’s actually then saying, “I’m going to give you things, take the fear away or at least teach you how to deal with it, and then give you the skills to actually build something and to move forward.”
Natascha Moy: The Dream Team’s job, which is why I have a Dream Team, is to educate, so I’m taking businesswomen who are incredibly skilled and we’ve educated. One of the reasons why I think this is so exciting is that the idea is that when this is bringing in, it’s enough money for there to be a massive surplus. We’re then in a position to be able to actually go out and have women who are not in a position to maybe pay. My biggest issue is around the domestic violence area where women are left in situations because they are economically challenged. They cannot get away from men who are beating them. They cannot get out of communities where there is violence.
Barbara Turley: Where it’s not supported but it’s hidden. It’s kept hidden.
Natascha Moy: Exactly, because they are reliant financially. They have children, they’re unskilled. For me … I grew up in violent home. We actually were … We had a very different situation. I grew up in a very affluent home so [crosstalk 00:35:46]-
Barbara Turley: Money doesn’t-
Natascha Moy: Money doesn’t make a difference but the reason why were in it was that my mother was not able go out and work to look after 4 children and so she-
Barbara Turley: Actually, the affluence didn’t really matter.
Natascha Moy: She couldn’t keep us in the way that she had become accustomed to living and she couldn’t keep us in the way that we were accustomed to living, so if she were to leave that situation our lives would have been … We would’ve had to leave everything we knew and so she had to choose to stay and it was very, very destructive. I’m all too aware of the fact that violence chooses everyone that is in that situation. It doesn’t matter how much money you have, it doesn’t matter how beautiful you are, it doesn’t matter how educated you are.
Barbara Turley: It doesn’t discriminate when you-
Natascha Moy: No, violence doesn’t discriminate. If there’s a man out there who is violent, he is going to be a perpetrator regardless of his economic environment. What does make a difference is that if a woman is empowered financially she can leave him and, therefore, go off and create her own future. For me, my passion at the end of this journey, or as part of this journey, it to create empowerment for women who are very marginalized. We’re then able to … Especially, not only for those women but for their children.
Barbara Turley: For their children, yeah.
Natascha Moy: Yeah, for the children, for us. I’m doing for-
Barbara Turley: For everyone.
Natascha Moy: My brothers and my sister and myself who sat in an environment for 24 years which was hellish and-
Barbara Turley: There was no where that you … I mean there wasn’t any community that would-
Natascha Moy: God, we have never told anyone.
Barbara Turley: That you could go to. You wouldn’t have told any one.
Natascha Moy: We would had never have told anyone because-
Barbara Turley: She could have gone to … Nowadays she could just come to a seminar. A lot of this is events that you can come along to that are free.
Natascha Moy: You can do those tings and I think what I’m very passionate about and one of the reasons … What I try and do with people like Debbie Spellman and through my own talks as well is let people know that you are a product of your past, however, you are enlightened and empowered enough to make a change to who you are as an adult. Then you don’t have to behave in a certain way because your past defines you. Your past does need to define you, you are able to define yourself and, therefore, you are able to create a future that you want and you deserve.
If you have grown up with abuse, if you have grown up in poverty, if you have grown up educationally challenged, all with negativity in your life, you are in a position to change the way you feel about yourself so that you can create a better future and your children and the people around you can live a better life.
Barbara Turley: Can live a better life. Mm? I think that’s beautiful and I love the fact that you do have that higher … I know that about you and I know that’s something that you feel very passionately about and it is a big driving force behind Girlpower and your wish to push things forward.
Natascha Moy: It is, yeah.
Barbara Turley: If our viewers today want to find out more about Girlpower Goddess and Natascha Moy, where should they go?
Natascha Moy: They should go to girlpowergoddess.com.au and we have a fantastic, beautiful Facebook page and website which I’m very proud of.
Barbara Turley: And a Facebook page.
Natascha Moy: And a Facebook page as well, called Girlpower Goddess on Facebook. You can follow Girlpower [Eyes 00:39:15] on Twitter, you can come to some of our events. We’ve got some amazing events all the time. We’re doing connect and create synergies dinners at the moment where you can have a beautiful 3-course meal and listen to two incredible speakers. We’ve got that coming up. We’re constantly pushing and pushing and pushing, and if you [inaudible 00:39:37], you have a fortune of money and you want to be an investor, [crosstalk 00:39:40].
Barbara Turley: Yes, you know where to go.
Natascha Moy: That’s the other thing as well. Capital raising for women and women investing in businesses and opportunities, why are they not investing in opportunities for themselves? Why are they not doing it?
Barbara Turley: I think it’s coming. I think it is slowly changing [crosstalk 00:39:54].
Natascha Moy: It’s your job to change the way they think and the way feel about this.
Barbara Turley: Yes.
Natascha Moy: That’s your job, I’m going to be watching you pushing.
Barbara Turley: That’s one of my missions-
Natascha Moy: Exactly.
Barbara Turley: Is to try to push that bit more and to bring the conversation to the table and to see what we can do about that.
Natascha Moy: To make us brave.
Barbara Turley: Yeah, that’s why I’m challenging women to just think about that this is [inaudible 00:40:10] because that’s maybe … There’s been a disconnect there.
Natascha Moy: Huge, you know just-
Barbara Turley: The money is there.
Natascha Moy: It is.
Barbara Turley: We just got to get the right pitching going.
Natascha Moy: To go back to that business model just very quickly, not only do I do a 5-year business plan but I also did an executive summary. It was interesting because when I got the executive summary, which was a one-pager, I filled it in and when I sat down with the person who’s dealing with both of the [crosstalk 00:40:34] for me, it took two days to rewrite.
Barbara Turley: To write one page.
Natascha Moy: To rewrite it.
Barbara Turley: I know, it’s hard. It’s hard work that’s why people avoid it.
Natascha Moy: Yeah, ask the questions. Ask yourself questions, say it out loud.
Barbara Turley: Yeah, and would you ask yourself, “Would you invest in it?”
Natascha Moy: I have.
Barbara Turley: You have, but [crosstalk 00:40:51]-
Natascha Moy: I’ve already invested in a-
Barbara Turley: You’ve already asked yourself that.
Natascha Moy: Yes, I think you would invest in it because if you can invest a couple of hundred thousand dollars and make a couple of million dollars-
Barbara Turley: Big numbers.
Natascha Moy: Huge numbers. We’re not talking about something small, we’re talking about massive investment. Most people what to exit out and within 5 years, so-
Barbara Turley: [Crosstalk 00:41:13].
Natascha Moy: It sounded like a no-brainer.
Barbara Turley: It’s a no-brainer.
Natascha Moy: [Crosstalk 00:41:15] a no-brainer.
Barbara Turley: Listen, Natascha, it’s been an absolute joy. It’s been fun. I knew it would be fun having you on the show. Thanks everybody, again, for watching for another week and remember that you can catch me later this week on my iTunes podcast called Wealth Unplugged where I’m going to be taking my key takeouts from my discussion with my Natascha today and just have a little chat about my views on that. Also, remember to tune in next week when I’m going to be joined by Wendy Mack, and she’s going to talk about the power of good marketing and she’s transforming women’s businesses into money-making machines with her smart, savvy Enrich Program. See you then.
Got something to add?