Have you seen the ‘Always ‘Like a Girl’ campaign that’s going around the
Internet right now?

It’s so powerful and has got me thinking this week about this whole concept of doing things ‘ like a girl ’ be it throwing a ball or running a multi million dollar business.

When did we decide that it was weak or an insult to do it ‘Like a Girl’?

Interestingly over the past few months I have been interviewing some amazing women entrepreneurs on my Feminine Wealth TV show and one of the greatest insights I have gleaned from them is that getting the balance right between masculine and feminine energy in business is the secret to their success.

Masculine energy is about pushing, striving, goal setting, action taking and competition while feminine energy is about vision, creation, intuition, trust, compassion, community and collaboration.

The business world has traditionally been very masculine energy driven and arguably has done pretty ok with that approach. You will go far if you are a go-getter full of strategy and action taking ability but what is becoming increasingly apparent is that you will go even further and more sustainably so if feminine energy is fostered alongside the masculine.

Research by Catalyst documents that Fortune 500 companies with women on their board of directors achieve far superior business results:

•  Higher Return on Equity: On average, companies with the highest percentages of women board directors outperformed those with the least by 53 percent.

• Superior Sales: On average, companies with the highest percentages of women board directors outperformed those with the least by 42 percent.

• Higher ROI: On average, companies with the highest percentages of women board directors outperformed those with the least by 66 percent.

Does this mean we need more women in leadership positions or does it mean we need more people, be they men or women, doing it ‘Like a Girl’?

This is not a men versus women debate. We all possess both masculine and feminine energy so it’s the balance that we strike within ourselves, our companies, our governments and our societies that really matters.

After the collapse of Lehman Brothers during the 2008 global financial meltdown, Nicholas Kristof of the New York Times reported that if they had been Lehman Brothers and Sisters, they might have fared better!

Richard Branson is a massive fan of the power and importance of things like compassion and kindness in business. He regularly blogs about it.

‘In business, as in nature, companies that want to survive aren’t mindlessly pursuing profits at the expense of people and the planet; they are smart enough to know that caring and cooperation are key.’
– Richard Branson

So perhaps doing it ‘Like a Girl’ is actually what the world needs more of right now to bring the balance back.

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