Pina De Rosa on Speaking With Purpose and Owning Your Own Value

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Welcome to another episode of Feminine Wealth TV! In this episode I interview Pina De Rosa speaking with purpose, TEDx speaker and Mindset Effectiveness Expert about her experiences with TEDx.

How do you own your own worth? What happens when a big opportunity explodes your profile? Pina brings a wealth of experience in mindset and people in general, including delving into her own personal blocks…

You can find out more about Pina and her projects at Gratitude International.

Prefer to read? See full transcription below!

Barbara Turley: Hi everyone. You’re watching another episode of Feminine Wealth TV, the show that uncovers the diamond tips on creating truly conscious wealth from change makers, world shakers, and wealth creators. Today I’m super excited because I have my first ever international guest on the show. We have Pina De Rosa here on the show. Pina, welcome.

Pina De Rosa: Hi. Thank you Barbara. Thanks for having me. I love this. I love it.

Barbara Turley: Pina, you’re a mindset effectiveness expert. You’re a TEDx speaker and an away winning producer. I just love that you’ve got so many different things going on there. It’s fantastic.

Pina De Rosa: Yeah. They all have a common thread for sure, but there’s different ways that that common thread expresses itself. Yes.

Barbara Turley: Yeah. One of the things when I came across you and your work, I mean I was so excited because I discovered you through mutual friends of ours which is just a lovely way to find a guest for the show.

Pina De Rosa: I love people in Australia. I’ve so many friends there so I’m not surprised that we all become connected.

Barbara Turley: When I saw that you had actually done a TEDx talk because it’s one of my personal goals to do one of those and I think a lot of people would have that goal. I just thought, wow, I’ve got to get you on the show to talk about this. Before we delve into the actual TEDx and the talk and the impact, et cetera, why don’t you tell us a little bit about what you do, a bit about yourself and what you do?

Pina De Rosa: I was born and raised in Italy. I was then, my family moved to Switzerland and then when I was eighteen I moved to America where I am now speaking to you from. I live in Los Angeles. Have lived in LA for over twenty years and I absolutely love it, and the reason I’m in Los Angeles, one of the things I express in my TED Talk, it was a childhood dream. I feel right at home here, and probably because I feel like a lot of the personal development around the world is in books, and then in places like Los Angeles and there’s different cities around the world, possibly London and Sydney, those personal development books become …

Barbara Turley: Become real I suppose.

Pina De Rosa: I think they can become real everywhere in every city, but there’s so much available here in the form of trainings and workshops and coaching and taking you outside of the two dimensional or three dimensional of a book into an actual career.

Barbara Turley: A community I guess.

Pina De Rosa: My passion, yeah. My passion became my … My training became my career. It’s just all in one. I started out with one of the books that I think everybody loves, The Alchemist was one of the books that my mom …

Barbara Turley: Everyone has read that.

Pina De Rosa: … gave me on my eighteenth birthday, and then I had, when I was even younger my dad gave me a couple of books from Wayne Dyer, so for me it was always in books and as a hobby, as an interest. What I love about being in LA is that it’s now in my life as, wait, hold on, I can actually make money doing what I love and helping …

Barbara Turley: Doing your hobby.

Pina De Rosa: … people at the same time. It’s just so much fun. I love this.

Barbara Turley: You’re helping a huge amount of people. It must be so uplifting to help that many people.

Pina De Rosa: It’s fulfilling to see when people … There’s nothing broken or something that they need to fix or do more of. It’s just that there’s stuff in the way, and my specialty is identifying what it is and taking that out of the way so what is left is more of that person. To be able to see that and to see them soar with it, because it’s kind of like when the water is flowing. The water is always flowing, but if there’s leaves that are stuck in the filters it just takes a little bit longer. My specialty is clearing out all the filters, and especially in the mind.

Barbara Turley: In the mind.

Pina De Rosa: Then that person is left with more of who they are, more of their light, more of their clarity, more of their passion, more of their purpose, and you just watch them soar, and then finally the external results and the internal life match up and have a congruence, which is just such a gift to be able to see it.

Barbara Turley: Do you know what I love about that actually? I mean I think in the work I do with people, obviously I help people with wealth and their money and making more money, but a lot of my programs and what I talk about as well is you have to actually start with the work that you’re talking about, because then you actually unleash more of that person’s inherent value, and what is truly in them.

Pina De Rosa: Yeah. [crosstalk 00:04:44]. The tools that you offer them end up being result oriented instead of hit and miss because it’s not about the tools or even the right tools. It is of course the right tools, but it’s where you plant them, because if I had Richard Branson himself coach me for three months but my mind is full of self doubt or overwhelm, then even his tools [crosstalk 00:05:09].

Barbara Turley: Won’t help you. No.

Pina De Rosa: It’ll just be hit and miss just like planting seeds in a garden that has weeds. Some flowers will grow. Some will get strangled. Clear out the garden first and then plant the awesome tools like some ones that you offer. [crosstalk 00:05:24] and then just watch them grow with ease, with flow.

Barbara Turley: That’s the secret to success in anything. I mean that’s the thing, you have to create the right environment for success to actually come forward.

Pina De Rosa: Environment for sure. [inaudible 00:05:36] energy centered by far. Yeah.

Barbara Turley: Tell me, I’m dying to know, I mean how did the whole TEDx talk unfold? How did you get into that?

Pina De Rosa: Gosh. Sort of like the Reader’s Digest version is I went to see and support a friend of mine speak. I have a lot of friends who are speakers being a speaker, and we go to each other’s and learn and grow, and evolve, and support each other. When I went to see her TED Talk it was the first time that I thought to myself, wait a minute, these things not only are awesome, but they’re actually real. It’s not just a two dimensional cool video of someone in Johannesburg or someone, somewhere or other cool place and it was seen two hundred thousand times and that was great. It’s actually a friend and it’s live and it’s in my neighborhood. Wow. That’s cool.

For about two or three months I kept that thought to myself. I was like, “Oh, I could do one of those. I could do one of those.” Because I was already speaking anyway, and had been speaking for years, so it’s not like it was reinventing the wheel. There’s just something about TED that has a bit of a, like a brand around it.

Barbara Turley: Yeah. It’s the brand.

Pina De Rosa: Reputation around it.

Barbara Turley: Another level.

Pina De Rosa: All of a sudden once my TED was done and it went out back to my family in Italy, now they’re like, “Oh, we understand what she does.” I’m like, “I’ve been doing this for years.”

Barbara Turley: Yeah.

Pina De Rosa: All of a sudden they get it. Even though they may not understand English, you know, one of my uncles doesn’t even speak English, but he was like, “Good. Thumbs up.”

Barbara Turley: [inaudible 00:07:09]. I love that.

Pina De Rosa: Then in a couple of months after that I was applying for a mastermind, because as a coach I always like to stretch myself, so it was about July, August and I was applying for a mastermind group, and they had this questionnaire and you’re one year goal, three year goal, five year goal. Five year when I got to that I was stumped, but I really wanted to be a part of the mastermind, so I was like, “Okay. What could be a good five year stretch?” I’ll do a TED Talk. Oh, my gosh. I’m writing it down. They’re really going to think I’m going to do this, but, hey, five years. I’ve got time to work it out.

Then about a month later I met with the ladies. The name of the mastermind, it’s a women’s philanthropy goal group. They’re New Hollywood, so you can find it at It’s a non-profit organization. We support other non-profits and we support women in creating wealth, and goals, and all that beautiful stuff. We met and they were deciding which members to let in and which ones to not let in. I met with the president and vice president and the founder of The New Hollywood. It was for the first time that I actually voiced it out loud because they said, “Okay, tell us about your one year, three year, five year goals and what you’d like to contribute to the group?” You know, all that stuff that happens with masterminds.

I voiced it to them and it just, you know how when you say something out loud [crosstalk 00:08:32].

Barbara Turley: Say it out loud it becomes real.

Pina De Rosa: Yeah. It becomes more real. It becomes more scary. It becomes more uncomfortable. It becomes more like, okay, now I [crosstalk 00:08:41].

Barbara Turley: Now I have to do it.

Pina De Rosa: These are all women that I look up to, and not like, “Oh, my gosh. They’re so far out there,” which they are, but more like as a way to stretch myself and grow and create peers and partnership and support them in what they’re up to, and a few of them are clients of mine. I’d actually spoken at that group a few years prior. There was a sense of just, I just really love what they stand for. There is like a ton of Barbaras in the group. It’s like this really big group. Then the next day or two years after I went on vacation. I went back home to Italy. I try to go every other year. I took off and I was offline for a couple of weeks.

I came back and when I came back it was mid September. There was an invitation in my email to speak at TED.

Barbara Turley: I love it.

Pina De Rosa: I fell off my chair I just think-

Barbara Turley: That’s amazing. Serendipity.

Pina De Rosa: [He 00:09:41] didn’t do anything. I was like, “Who? What?” What I had done is after I had spoken with them a phone call came and then another one, and I started saying, “Oh, this is what I’m up to. I’d like to do.” I started verbalizing those crazy goals because we all have crazy goals [crosstalk 00:09:56].

Barbara Turley: And you wrote it down.

Pina De Rosa: Somehow one little soldier of light, you know, because there are like little soldiers of light. It just went to one person, another person, another person, and then the email came to me and I just literally fell off my chair. It was here in my neck of the woods, and I had applied to a couple of other TED Talk because you go and you participate and you meet the organizers, and that’s what I highly recommend. If there is a TED in your area, just Google it and go and participate, meet the organizer and whatnot. There was so much red tape and somehow just I hadn’t heard back.

Because it was just between me and me, I was not verbal about it, but I was disappointed. I was like, “Man. There’s so much red tape. I know I could contribute so much. Come on. People.” I was being a little feisty about it, but it was just me and my own little-

Barbara Turley: It was a five year goal and you were still being feisty and it turned into a one year goal.

Pina De Rosa: Within five weeks of speaking that goal the invitation came in. I was just like, “Okay. I know this works, but to be reminded that this works.” Every time I feel surprised.

Barbara Turley: Yeah. That’s always [crosstalk 00:11:02].

Pina De Rosa: It was just an invitation so I still had to apply. My application then was accepted. There was three female speakers as part of that live TED and it was recorded about maybe eight weeks later or something like that. I spent about five weeks prepping on that and choosing the different stories and practicing it, and putting it together. What I remember my TED coach, because we were assigned a TED coach for an afternoon, what my TED coach said to me, he said, “TED is your opportunity to transcend what you normally speak about, to set up a [crosstalk 00:11:46] … ”

Barbara Turley: A new level.

Pina De Rosa: … your audience and then to surprise them.” From that context I knew exactly which stories and which stories were not going to be told and which stories had to be told. [crosstalk 00:11:59].

Barbara Turley: I know that you started, I mean you made the decision to start your TED Talk with a very personal, really difficult story about being unfortunately date raped at university, and I have to admit when I watched your TED Talk, I’m actually getting tingly right now remembering it, because I remember when I watched your TED Talk, like I was drawn in in that first few minutes because of that story. I wanted to know, it lead really well into the actual part of the talk that you did on choices, but how difficult was it really to stand up there and to decide? Because you hadn’t told anybody that story at that stage.

Pina De Rosa: I hadn’t. I remember I called my dad the day before and my mom two days before to let them know I was [crosstalk 00:12:40] in college. Because they didn’t even know. Nobody knew. It was one of those stories that was, as I share in my TED Talk, never again, and I just put it under the rug. I had just arrived in America. I didn’t want to say anything to anybody because what if I was shipped back to Europe. This was my dream. I had just gotten myself into trouble one way or another, and I just became really vigilant. I was still figuring out how university worked. I’m not going to give away what and the how, because you guys can watch [the 00:13:13] TED.

Barbara Turley: Watch the TED Talk.

Pina De Rosa: There is that sense of the first three minute you have to talk you just go. Down. They had asked me specifically to talk about … The name of the theme for the day, because it’s one that is assigned. When you do a TED Talk they’ll tell you what the theme is. The theme was living a life of purpose and they said, “We want you to open with the impact of choices. Then we’ll have a speaker that will open and continue on focus, and then we’ll have a speaker that will address the power of intention.” They had a very specific way that the day was going to go, and when my coach said what he said to me that afternoon that we were assigned that TED coach, about setting up an expectation and then surprise them, and TED is always your opportunity to transcend what you normally speak about.

I had actually written that story, but I didn’t practice it. I didn’t share it. I didn’t go to the rehearsal with it. Because they do one tech rehearsal the week before, for lights and all that. The feedback I got was like, “It’s good.”

Barbara Turley: It needs more punch.

Pina De Rosa: Yeah. It’s like, but it seems like your life is just perfect. Like there was no overcoming … I was like, “Yeah. Well, there is a story.” I was so ashamed of the story and I was so … I didn’t think it was going to make that much of a difference.

Barbara Turley: The impact of it. Yeah.

Pina De Rosa: My brother happened to be in town. My brother also lives overseas like the rest of my family. I’m the only one here in the US, me and my dog. Still the Thursday night before, because this was shot on a Saturday morning, we did a rehearsal just between him and two other close friends here in my living room just to get the flow of it and choose the final little things. I said, “Should I really?” Because I had to share the story with him of course because he didn’t know. After all that I said really is that something that is worth. I’m not sure.

Barbara Turley: I find that fascinating that you would think, because the story like, I mean really the talk was really good, but the story is the powerful piece of that talk.

Pina De Rosa: That’s what my brother reminded me of because to me it was one of those stories that was like Christmas ornaments forgotten in the basement, put in a box somewhere to never be looked at again, because there was so much pain connected with it and so much stuff that was possibly when you opened that that may [crosstalk 00:16:11].

Barbara Turley: Pandora’s Box. Yeah.

Pina De Rosa: Exactly. He said, something, and I’m paraphrasing here, but he said something along the lines of, “You know, so many of us year after year, we fight or we hit against something, and it’s we don’t know what it is, but we just know we keep hitting against something. We can’t quite see it but we know it’s there. If you’ve uncovered yours by you sharing it with others, it may help others uncover what theirs is. It doesn’t need to be a trauma but there’s something that … ”

Barbara Turley: Is stopping people.

Pina De Rosa: That’s just my job to get people unstuck anyways, so he was like, “It will be a contribution to others because it will give a voice and it will give vision to things that they may have not voiced or seen before.” I did it because of the impact of contribution and I trust my brother, and if it helps other people then by all means, because it was so freaking uncomfortable, sorry, but it was so unfamiliar. I was speaking like I was speaking a movie that I’d seen twenty years ago, because this had happened such a long time ago. Then on the moment, in the day it was actually the first time that I got emotional about it, surprisingly so because every time that I had practiced it with friends [crosstalk 00:17:40].

Barbara Turley: It was just mechanical until then.

Pina De Rosa: I feel like I’m an authentic speaker so I was speaking it, but it never really just …

Barbara Turley: Came from the heart.

Pina De Rosa: It did. It just didn’t catch my voice. I think when I was on stage, something, I don’t know. It just the emotions were stronger than the voice.

Barbara Turley: Is it the connection though, because I think even through the screen, I mean I remember that exact moment because you cried, and then I cried, and I think people in the audience would have cried too. Because I don’t know whether it was the connection. It’s the connection. That was the moment that you connected with everybody, even the people watching.

Pina De Rosa: Yeah. I think it’s the moment that I actually opened the box. I was talking about the box and seeing the box and not wanting to look at the box, and then all of a sudden it’s like …

Barbara Turley: We were all there with you to share that moment actually, which that was the fascinating part for me, in watching it.

Pina De Rosa: Then there’s a part later on where I just burst out laughing, which I hadn’t planned to burst out laughing. It just came up, and everybody was laughing along with it. There’s something about doing it live. It’s like you prep, you prep, you prep and then you just let it go, and you come from being [crosstalk 00:18:47].

Barbara Turley: You just stand in it in that presence.

Pina De Rosa: Being grounded, and being connected, and all everything.

Barbara Turley: I love that you also said, like one of your mantras, and actually I posted this on Twitter and on Facebook a few weeks ago when we talked about it, but you say that you can either be a leaf in the wind or you can be the wind. It’s that whole thing of we always have a choice even when we think that we don’t, and I just wanted to know was that, I guess, always a philosophy of yours or where did that mantra come from?

Pina De Rosa: I think I was coaching someone. My clients are amazing because they bring out some stuff that I say that I don’t even know was there. I was coaching someone and it came out because she was like, “[inaudible 00:19:31].” Kind of twirling around. It’s funny because I had just coached her right before this call again. She’s also in Australia. She’s a brilliant lady I’ve been coaching for a few years. Amazing female pilot. I just humbled by just what a kick ass, power lady she is. Sometimes especially with her or there’s another business in Germany that I coach. Usually when I coach executives they don’t have a boss so we have a higher level conversation almost as if I am their hired boss, but not really. There’s always stuff that comes up, and that one I was like, “Oh, I need to write it down.”

Barbara Turley: That was the gold. You’re like, “Oh, wow I’ve come up with a golden piece of … ”

Pina De Rosa: [crosstalk 00:20:22] message for her and I came through. Yes. In a way I feel like that’s what my parents showed me is to just keep following, keep creating, and keep following. I have this analogy of if we leave from Los Angeles to go to New York, for you it could be from Perth to go to Victoria. Like you’re going east and let’s say New York is one of the brightest cities in the world, and you’re going there and it’s night time. You’re not going to see it from LA, but you can see the next two hundred yards, and then you can see the next two hundred yards, and so just keep following that yes.

That might be a freeway closure, and maybe you do decide to take a bus for six months or move someplace. However it works out as long as you keep going east you will end up there in your destination and it’s who you’re becoming in the process that really matters. Just keep following the yeses. It’s funny anytime I resist something I remind myself, okay, where’s the yes and just keep following that.

Barbara Turley: The other thing I was fascinated when we talked was the impact that you had, so after the TED Talk you think you’re going to experience this whole, you know, the love and the success, and you’ve done a TED Talk, and actually things, you had a bit of a different experience.

Pina De Rosa: [inaudible 00:21:39]. It was great. We went straight into the holiday season. It was like, “Ha. I can relax.”

Barbara Turley: All that visibility, I mean you were saying that actually it had an interesting impact on you personally, all the visibility you got afterwards.

Pina De Rosa: Yeah. In January, this was published January 3rd, 2013. They usually take a few weeks. If you do a TED Talk they usually take a few weeks to publish it live and it’s published directly through their site. If it passes the quality control, not so much the content of course, the content is … Quality control comes before that, but also if it passes quality control of like was it good production value, like lighting, and sound, and so on. I’ve known people whose sound even though the quality of the talk was spectacular, but the sound was not good enough.

Barbara Turley: Sounds not good enough.

Pina De Rosa: Their talk was not uploaded, and then you can’t repeat it because it has to be spoken live with an audience to count to be uploaded on their site, and then you can embed it through your site. These are sort of the logistics of how to make it happen. If you know a [crosstalk 00:22:48].

Barbara Turley: Couple of tips there though. What not to do.

Pina De Rosa: For me because, maybe because I’m in Los Angeles, but anybody I’m sure, if you know a good videographer around you, invite them to the production team on the TED Talk and see the TED Talk from the year before that they did and how did it look. Did they had the good lighting or was the person moving left and right and so they were in and out of the [inaudible 00:23:11], or the sound was … Like just watch and see so that you are in …

Barbara Turley: You know the level.

Pina De Rosa: … the best light, and your talk can have the best light to be a little soldier out there that goes and contributes to people around the world, because I feel like that’s what a TED Talk is, like little soldiers of light will touch and see and contribute to so many people unexpectedly beyond what you [would 00:23:34] imagine. What happened, it was published January 3rd, 2013, and I went to my first meeting. I was accepted into The New Hollywood, the women’s philanthropy goal group, and by the time we had our first meeting my TED Talk was done and published which was [crosstalk 00:23:52].

Barbara Turley: It was on your five year goal, and you only put it on there just to get into the mastermind.

Pina De Rosa: Yeah. Whatever [cooler 00:23:59] you’re drinking I’m having it. Whatever it is. I was so grateful because I would have never imagined that I would [start 00:24:06] [inaudible 00:24:07] and to have one of the goals, the five year goals already checked off. It’s been proven to be such a great stretch for me to be around women who, you know, kind of like when you play tennis there is that sense of playing tennis with someone that’s been playing a little bit longer or a little bit deeper. You just keep playing and playing better and better, but I noticed that even though I love them to pieces, they’re like sisters to me, when I walked into the room I was like, “Okay. They haven’t seen it yet. Oh, shoot.”

I would walk into another room and be like, “Oh, half of these people have seen it.” I started to feel so uncomfortable because of the story and the nature of me sharing that. For me it’s, as a speaker I’m used to being visible, so it’s not like I was shy or anything, but because of the nature of that particular story that I shared and the impact that I shared that for me being healthy and fit, so being visible, equal being in danger, so it felt like now I was being super hyper visible, and therefore it felt like, oh shoot, the internal danger red flag started to come up. I would walk into a room and look around, do a scan, and then my level of safety started to contract or expand like, “Oh, okay. Nobody has seen it. Cool.”

Then you want to see. Like now it’s been seen over two hundred thousand times and that’s the intent. At the same time I was doing social media. I was sharing it, but there was a bit of a “oh shoot” that came with it. The letters that came with it made that oh shoot much more livable. Like the contribution, I’ve heard of women leaving an abusive marriage or going through having the courage to go through a divorce and take their kids out, or being able to actually speak their story. There was about half the women that I practiced this talk with said that happened to me too. I’ve never said that to anybody.

Some of these women are close, close friends of mine, and some realized that the reason they were keeping weight on was this subconscious protection, and have since started to lose that weight because they’ve started to realize, to connect the dots. The impact has been really powerful, but internally I felt like I was crashing, and so I started to put the weight back on which was the whole yo yo of [twenty-seven 00:26:50] years. Every time that I ate …

Barbara Turley: Felt unsafe. You put weight on.

Pina De Rosa: Every time that I would feel like I was starting to lose weight and become more visible, because when you’re smaller you’re, I guess, you’re more vibrant, or I don’t know. There was a sense of getting more attention and it just felt like, “Oh, shoot.” I had to watch my back. It wasn’t a conscious like, “I’m all special. I’m all that.” It wasn’t that. It was more literally having to watch my, feeling like I was having to watch my back. I started to put on weight again which I had already lost, and now I was like, “Ah. I can’t believe this is starting again.” But because I was inside of The New Hollywood, my women’s philanthropy goal group, and we looked at what was the challenge, one of the electives that we did.

This went on for a few months, and in August one of the electives that we did, one of the extra curriculum courses that we did was something called get my body back, and we had put money on the line, and if we didn’t get our body back the money would go to charity. There was twelve of us that chose to do it, and one was a single mom, and one was a working mom, and one was someone who’d just had a baby, and one was someone that was just working crazy, crazy, crazy travel, and she wanted to exercise three times a week even when she was …

Barbara Turley: She was trying to be super woman.

Pina De Rosa: There was different women that were finding their self care, their level of self care. It looked different for each one of us, and for me it was that being healthy and fit no longer feels like danger, but it feels like safety, so actually getting my body back, staying in my body, and not feeling like I have to watch my back. I can have boundaries, healthy boundaries, and not have people slime on me or do inappropriate comments or whatever, but still own my level of youth, my level of like feeling like finally got my eighteen year-old body back and I can live in it, rather than having it and feel afraid, which maybe some people can relate to it. Maybe [crosstalk 00:29:13].

Barbara Turley: I think a lot of people will relate to that. I think it will resonate with a lot.

Pina De Rosa: There’s a sense of where am I going with this Barbara? There’s a sense of it does not mean, like it’s not because you’ve had a trauma in your past that your body, you know, relates to it or not. It’s more like who we feel as women. It’s like we’re more than our body. We’re more than this, so it doesn’t matter if I put twenty extra pounds or ten extra kilos, or whatever. Then there is a part inside of us that’s like, you know, but I want my vitality back. I want to be able to wear what I like and participate and not feel silently resigned. That’s how I felt. It was a silent resignation, but I [crosstalk 00:29:58].

Barbara Turley: I think the experience, I mean telling the story, it feels to me like you speaking that story and telling that story actually brought you right back, because you had pushed that away for a long time.

Pina De Rosa: Yeah, [crosstalk 00:30:09].

Barbara Turley: It brought you right back there to deal with what the emotions.

Pina De Rosa: Yeah. The only difference is now I had different tools, exactly, and I took my toolbox to someone else who does the work that I do, because no matter how much of a brain surgeon we can be, we’re not going to operate on ourselves. I took my whole toolbox to another brain surgeon, and I asked her, one of my dearest friends, and I asked her, “Will you do this work with me on me?” We started to retool, because otherwise I would repeat the same pattern and feel like even though I was coming closer to my fitness level, instead of being happy about it, I would feel alarmed, which is every time that’s …

What was going on every time that I would step on the scale and the scale was lowering I would go, “Ah, no.” Instead of being happy about it.

Barbara Turley: Yeah. You’re going into danger zone again for you.

Pina De Rosa: Exactly. When we did that shift after I just crashed for about six or seven months, and I was like, “Okay. No more. This has got to be once and for all.” I decided where I needed to be. I did the healing work. I decided where I needed to be sizewise back into my eighteen year-old self, and then just a sense of vitality really and a sense of safety. It’s not so much the size itself, but it’s how you feel [crosstalk 00:31:29].

Barbara Turley: How you feel about it.

Pina De Rosa: Yeah. I feel so many women, now that I’ve shared with them, it seems like all of us are looking behind us at some point for safety, whether there’s been a trauma or not, and to be able to just own our body and be grounded and be in it allows us to have less of a concern for us and be even more of a contribution to others, because ultimately in the end it’s who are we here to serve, how can we make a difference, the purpose that we’re here to share.

Barbara Turley: It’s interesting that you bring that point up actually, because it kind of brings me onto the next thing that I really wanted to talk about, it’s that a lot of women are really struggling to own their own worth and their own value, and to actually value what they do, and the giving and serving that they do. As women we love to give. We give to our families, our communities, and we love to serve, but a lot of women in business, for example, are doing a lot of that and finding it very hard to accept the other side of the value exchange, which is, of course, receiving. What I mean by that is receiving in the form of money, so getting paid their worth and what they actually do and what they give to the world.

I was interested to know after your experience with TED, I mean obviously now you had all this increased credibility, and I mean you were the same person as you were before.

Pina De Rosa: Yeah. [inaudible 00:32:53], right?

Barbara Turley: Doing the same job, but because of the visibility and what TED, the brand that TED brought to what you do, how did you find coping with the increased number of clients that wanted to work with you, and then, of course, charging for that and being able to charge more because you’re seen as worth more?

Pina De Rosa: It gave me a sense of not like I needed permission, but it gave me an extra oomph in the booty to raise my rates. Raising your rates is also a great way of dealing with the influx of clients because it’s a filter. Your prices are your filters. People who are really committed to those results will invest in themselves through you. It’s just an exchange of energy that we call money, but they do invest in themselves through you. [inaudible 00:33:54] become holder of that energy.

Barbara Turley: Through you. Your worth and your value.

Pina De Rosa: Then you move it forward to something else, like I’ve used that energy to put it towards a documentary that helps people detect cancer early. Money is …

Barbara Turley: I love that.

Pina De Rosa: … all energy anyway, so it just flows like a river. At least that’s how I see it. For me it gave me more committed clients, like because they were investing in themselves at a even higher level, I was taking it like this better work as far as the results and the partnership that we would be engaging in with them, and they would come with, “This better work.” It’s a great attitude to come to a first session because it takes away all the … You move through the junk and you just like, “Let’s … ”

Barbara Turley: They’re committed.

Pina De Rosa: … do this.”

Barbara Turley: They’re really committed.

Pina De Rosa: They were happy to do it. They were happy to get their results and soar even quicker. To me oftentimes as women and maybe men too, of course, but when we have a challenge or if we’ve ever had a challenge with our rate which I know sometimes you address, as far as owning our worth, so a challenge with our rates, you want to look and see not what it’s worth for the client to have that result, but what would it be costing them to not have it.

Barbara Turley: Yeah. That’s so powerful. It’s a much better way of looking at that.

Pina De Rosa: It’s bookend, because to me it’s not about the ten hours that I may spend with a person over three sessions or whatever it is, it’s how much longer does that result stay with them. I work like this is an appendectomy. We take it out, there’s not going to be another one growing back. Whether it’s overwhelm, whether it’s self doubt, whether it’s whatever it is, once it’s gone it’s gone. Like it literally becomes irrelevant. It’s not something you need to overcome procrastination.

Barbara Turley: Slowly.

Pina De Rosa: It’s gone and it’s gone. To me it’s not the time that we work together, it’s the quality of life for the years to come. You’re not happy and of course the money back guarantee. It’s America. We do that. I also have a guarantee that if the issue ever comes back, you come back to me and we tweak it. It won’t come back, but it gives the client a peace of mind. As a business owner you want to look at that as well as what is it costing them right now to not have this.

Barbara Turley: What will it cost them down the track, so, I mean for you, you change the trajectory of people’s lives. What is that worth? That is really the question. What is it worth to them to have their life like a, you know, when train tracks go along like this and you shift [the- 00:36:38]

Pina De Rosa: Yeah, and what is it costing them in time with their family? What is it costing them in quality …

Barbara Turley: In health. Everything.

Pina De Rosa: … of life and what is it costing them in business? Like are they reaching all the clients that they could be reaching, because my sense is that they’re serving their clients in the best ability already, but are they reaching all the clients that they could be reaching? Because now if you go higher and higher then there is a sense of, like you’re doing, there’s videos that go out, and then you’ve got social media, and then you’ve got Oprah, or whatever it is like the next step.

Barbara Turley: Yes. Oprah if you’re listening we’re all open for interviews.

Pina De Rosa: Yeah. Exactly. My birthday buddy. Bless her. Love her so much. There is an impact by one little video that is seen in South Africa and it’s seen in Israel and it’s seen in Canada. Instead of just the one-on-one exchange of, okay, so it’s an hour so it’s seven hundred dollars and that’s what it’s worth and is it [inaudible 00:37:32].

Barbara Turley: What is it worth and then actually value becomes subjective. It’s different for everyone so it depends on how much somebody wants the result or the compound effect of the result.

Pina De Rosa: Yeah. I remember my coach at one point said, “When is the last time you double your rates?” I almost choked. I was like, “Oh, my God.” This was years ago and then every year now I make it a point. They just double and it’s part of it. I do have a sense of I have a money back guarantee, and I have a results guarantee so I know that it’s worth it. It’s just that when the client knows that it’s worth it because you know that it’s worth it, then just watch magic unfold. That’s great [crosstalk 00:38:10].

Barbara Turley: Yeah. I love. I just want to reinforce that point. When you know it’s worth it for that client, I mean that makes all the difference I think for women, and I think that’s maybe somewhere where a lot of women do struggle because that involves a lot of self love and a lot of valuing your own worth which is hard to do.

Pina De Rosa: The work that you need to do to get to the next level, like my TED thing allowed me to go to a deeper healing.

Barbara Turley: To elevate.

Pina De Rosa: Something that I didn’t even know was there to be healed, needing or that was in the way. When my brother was saying like bumping up against something and not realizing what it is or not being able to see it, and then being able to shift it and what that opens up.

Barbara Turley: Pina, speaking of business and growing great visions and making great impact in the world, what is the grand vision, what does the future hold for Pina and for all your business ventures?

Pina De Rosa: I think the ability to serve more and more people. I am doing my first huge keynote next week. There’s going to be somewhere between five and eight hundred people there. I’m working a lot more with corporates because corporate is people, so I’m working more inside of shifting corporations to allow their people serve their clients even more, and client retention and client service, and themselves of course. More of the keynotes, more of the corporate talks. I will never stop the one-on-one. I just love, love, love. I have clients right now that are on different TV shows and happen to be going to the Cannes Film Festival with them in less than a month.

There’s an opportunity to see people excel at the craft, whether they’re a write, whether they’re an actor, whether they’re a mom, whether they’re a plumber. I have executive, an owner of twenty different pharmacies. Whatever it is that you are here to do, if you can excel at it with ease and I get to contribute to having that happen, that’s what there’s more of in …

Barbara Turley: That lights you up.

Pina De Rosa: … my future, because I love, love, love being able to be a messenger, conduit for that.

Barbara Turley: If our viewers want to find out more about you and the amazing work that you do and connect with you, where should they go?

Pina De Rosa: Yes. If you go to you will see all of my projects, whether it’s a film project. I’m not a film maker per se, so it’s not where I make my money, but it’s where I spend my money. It’s where I like to invest because film is such a universal language, and right now I am doing a documentary on cancer detection dogs. My best friend died of cancer almost four years ago now and it was not detected early enough, and usually that’s what happens. It was a misdiagnosis by several different doctors over a period of time, and then she passed away. By the time it was discovered it just was a bit too advanced.

There’s ways to discover that early, and I’m putting my passion, my investment into allowing other people to experience that. If you want more details on that just go to Gratitude International. You can see all kinds of videos from finance or films or a TED Talk. Everything is there.

Barbara Turley: Is there.

Pina De Rosa: If you want to know more about where I’m speaking and more of like you happen to be the cousin of the person that runs American Express Australia then absolutely.

Barbara Turley: Here’s my mobile number.

Pina De Rosa: Yeah. Exactly. Bring me in as a speaker, and you can go my site is, so it’s All together. They’re both linked to each other, but the Pina De Rosa site is more specifically on speaking and then Gratitude International is, like you said at the beginning of the call, all these different projects. They all have one element of connectedness which is the gratitude. They all have the person that is involved in that project and myself lead with an experience of gratitude for having participated. That’s why that company is called that.

If you would like, if you feel like from having heard this share, and you’ll watch the TED Talk. It’s on both sites or even just Google me and it’ll pop up there. If you feel like there’s an area of your life, so you’re now watching this and you feel like there’s an area of your life where you’re not quite living to the fullest potential. There’s a couple of weeds here and there, like you’re the Ferrari but you’re in second gear. [crosstalk 00:43:02].

Barbara Turley: You have a flat tire.

Pina De Rosa: Flat tire. Maybe taking [inaudible 00:43:05] streets. You’re not quite purring down the freeway. Whether you’re a successful business owner, whether you’re a budding solopreneur or just someone who is ready to get into the next level of optimized action and you want some little support on that, clarity, whatever it is, let’s set up my gift to you is to set up a one-on-one time. There’s not going to be a cost to you. It’s going to be truly a gift because of who Barbara is.

Barbara Turley: That’s so amazing Pina.

Pina De Rosa: Absolutely would love to do it. We can do it on Skype. It’s private. It’s confidential. It’s one-on-one, but I have to tell you it’s not for the feint at heart. It is truly, the strategist session which is what I call this, is truly designed to have you be in action by the end of that hour and you will be. There’s going to be so much clarity and so much inspired action that watch out world, here you come. We can set it up, the way to set it up, I know you will put links and everything around. Just go to [crosstalk 00:44:05].

Barbara Turley: The link will actually be showing up right now.

Pina De Rosa: Perfect. Yeah, if you go to and then look for the tab that says strategy session, a video will pop up. A couple of things. It’ll ask you to answer some questions. It’s just so I can best prepare for it. Here’s the secret. I don’t work with everybody that puts that in there, but if you put in there that you came from Barbara I’ll put you to the top of the list and of course I’ll be happy to honor that for you.

Barbara Turley: That’s so kind of you Pina. I think the viewers are going to love that.

Pina De Rosa: Yeah. Absolutely.

Barbara Turley: We’ve got lots of viewers in Ireland and the UK and everywhere.

Pina De Rosa: Yes, and back home. Yeah. Absolutely.

Barbara Turley: Actually I have some viewers in Italy as well. I do.

Pina De Rosa: Yeah. It’s my way of tithing. There’s so many people in rush. I just love it. If there’s something that you feel, because it’s not about me loving it. It’s more about you receiving what it is that you want to get to. Sometimes it’s just a little, like my pilot, going back to her at the beginning of this call. She says that even if you shift the route of a flight by one percent it’s not going to land at the airport where it was intended to land. Sometimes it’s just that one little one percent and you could be [the best 00:45:19].

Barbara Turley: I will encourage everybody watching to please take up that offer because sometimes you don’t even know what’s stopping you. You don’t even know what’s there.

Pina De Rosa: Let’s have a chat and if there’s any questions. If you want to do a TED Talk and you’re like, “How do I get started?” Whatever it is, and you may [inaudible 00:45:33] know anything about TED Talks and now you’ll find out all about it, or it may be just something that Barbara, a tool that she’s given you that’s amazing, that’s fantastic, and a “yeah, but,” like an internal thing. Not a questioning of what you’re offering, but an internal second guessing comes up. Let’s clear out that second guessing so that then what you are offering them can be of …

Barbara Turley: It can work. Yeah.

Pina De Rosa: … service to them and gets the results that are available.

Barbara Turley: I think I’ll be taking the first one on how to do a TED Talk. I’m getting myself on TED. I’m fascinated.

Pina De Rosa: Go for it. Absolutely.

Barbara Turley: That’s one of my goals. Yeah.

Pina De Rosa: Yes. I can see that.

Barbara Turley: Look, Pina, it’s been such a pleasure having you on the show and my first international guest, which I’m very excited about. Thank you so much for contributing and I know so many people are going to get so much out of this interview.

Pina De Rosa: Thank you.

Barbara Turley: Remember all of you viewers, tune in next week when I’m going to be talking to Laura McKenzie from the Scale Investor Network, and we’re going to be talking about how to get angel investors onboard for your venture.

Pina De Rosa: [inaudible 00:46:31].

Barbara Turley: Huge topic. Yeah.

Pina De Rosa: [inaudible 00:46:34].

Barbara Turley: I’m also going to be on iTunes later this week on my podcast and I’m going to be talking about my key take outs from my chat with you, Pina, today, so I’ll be doing a quick ten minute sort of lowdown for people who are really time poor.

Pina De Rosa: [inaudible 00:46:45].

Barbara Turley: Yeah.

Pina De Rosa: We’ll share it with the world. Absolutely. If there’s any questions, you guys listening in, whatever this is, 2am, six months from now, whatever it is, please reach out either through Barbara or through me. We’re here to be of service, really, truly. It’s you being your best.

Barbara Turley: Great. Okay. See you next week guys.

I’d love to hear from you! What did you take away from speaking with purpose?

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